If you run a local business in North Brisbane, you have probably noticed something. When someone searches for a service in their area, certain businesses always seem to show up first. That is not luck. Those businesses have figured out local SEO.
Local SEO is simply the process of making your business visible to people searching in your specific area. Whether you are a plumber in Dakabin, a cafe in Petrie, or a physiotherapist in Mango Hill, the same principles apply.
Start With Local Keyword Research
Before you do anything else, you need to understand what your potential customers are actually typing into Google. Think about the services you offer and combine them with your location.
If you are a mechanic in Griffin, your target keywords might include things like mechanic Griffin, car service Griffin QLD, or brake repairs near Griffin. The pattern is simple: your service plus your suburb.
Create Location Specific Pages
Once you know your target keywords, you need pages on your website that target them. A location page is a dedicated page for each suburb you serve.
But do not just copy and paste the same content and swap out the suburb names. Each page should include genuine, helpful information specific to that area. Mention local landmarks, include work you have done in that suburb, and add testimonials from customers in that area.
Get Your NAP Consistent Everywhere
NAP stands for Name, Address, and Phone number. Google uses your NAP information to verify that your business is legitimate. If your business name is different across platforms, you are confusing Google.
Go through every place your business is listed online and make sure the details are identical. That means the exact same business name, address format, and phone number everywhere.
Build Local Citations
A citation is a mention of your business on another website. For North Brisbane businesses, important citations include:
- Google Business Profile (the most important one)
- Australian directories like Yellow Pages, True Local, and Yelp Australia
- Industry specific directories like Hipages for tradies
- Local directories and business associations
Add Local Business Schema Markup
Schema markup is code you add to your website that helps Google understand what your business is about. For local businesses, LocalBusiness schema tells Google your name, address, phone number, opening hours, and service area.
Most modern website platforms have plugins that can add this for you. On WordPress, plugins like Rank Math or Yoast SEO can handle this.
Build Local Links
Links from other local websites carry extra weight for local SEO. Sponsor local sports teams or events, partner with complementary local businesses, get featured in local media, and join local business associations.
Need Help With Your Local SEO?
If you would rather focus on what you do best and leave the local SEO to someone else, we are here to help. Red Ox Digital is based right here in Dakabin, and we specialise in helping North Brisbane businesses get found online.
Book a free discovery call and let us talk about your business goals. No pressure, no jargon, just honest advice about what will actually move the needle for your business.