You have probably heard that you need to keep your website fresh with regular updates. But if you are running a business in North Brisbane, you have got a hundred other things to do. When are you supposed to find time to update your website?
The good news is that you do not need to update your site every day, or even every week. The bad news is that leaving it completely untouched for years is hurting your business more than you realise.
Why Fresh Content Matters for Search Rankings
Google wants to show searchers the most relevant, up-to-date information. When your website has not been touched in two years, it sends a signal that your business might not be active. Fresh content also gives Google more reasons to visit your site.
But here is the thing. Freshness is just one of many ranking factors. A well-written, useful page from 2023 will outrank a hastily thrown together page from yesterday. Quality always wins over frequency.
Different Pages Need Different Update Schedules
Not all pages need the same attention. Your service pages should be reviewed every 6 to 12 months. Are your prices accurate? Have you added new services? Are the photos still representing your current work?
Blog posts should come at least once a month if you can manage it. Even one solid article per month is 12 new pages for Google to index over a year.
Your homepage usually does not need frequent text changes, but it should always look current. Update testimonials every few months and swap out photos annually.
A Realistic Update Schedule
- Monthly: Publish one blog post or news update. Add any new customer reviews.
- Quarterly: Review your service pages for accuracy. Check that all links and forms are working.
- Annually: Refresh photos across the site. Review and update your About page. Check contact details everywhere.
Easy Updates Anyone Can Do
- Add new photos from recent jobs or projects
- Post customer reviews and testimonials as you receive them
- Write short updates about new equipment, staff, or capabilities
- Update your FAQ section when customers ask new questions
- Include seasonal tips related to your industry
When to Add New Pages
Sometimes freshness is about creating new pages. Consider adding new pages when you start offering a new service, want to target a specific suburb like Kallangur or Murrumba Downs, have a frequently asked question that needs a detailed answer, or want to showcase a major project.
The Bottom Line
You do not need to obsess over your website, but you cannot ignore it either. Set a realistic schedule, stick to it, and focus on updates that actually help your customers.
If your website has been sitting untouched and you are not sure where to start, we can help. A quick audit will show you what needs attention first. Get in touch for a free chat about where your site stands and what would make the biggest difference for your business.